popcorn, indiana

Packaging design refresh for Popcorn, Indiana's all natural FIT popcorn and chips.

 
 
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Popcorn, Indiana Refresh

When industry leader Popcorn, Indiana decided their current logo and bag design no longer reflected their product’s persona, they turned to OffWhite Co for something fresh. 

We introduced a series of designs placing tasteful emphasis on callouts, featuring custom typefaces, and using colors unique to this space that not only starkly contrast with P,I’s previous packaging, but also far eclipse the competition in shelf appeal.

 
 
 
 
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Typography

A series of handwritten typefaces were created and
customized specifically for the Popcorn Indiana Fit brand.

 
   DONE AT OFFWHITE CO.

done as a designer at Offwhite Co.

 

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